Using the Science of Commitment to Increase Your Chances of Success
If nothing else, the Give to Get technique deepens relationships which is always a winning strategy. In this episode of Real Relationships Real Revenue, I want to dive into the science of commitment. Of the six levers we covered in the previous episode on Give to Gets, this one is the most important. Topics We […]
The Six Levers of Influence
This episode of Real Relationships Real Revenue is an important one. It’s all about the six key things you need to audit when it comes to your Give to Gets that will tell you if they will succeed or fail. You’re probably already doing the first few, but it’s the latter ones that are often […]
How to Determine the Size of Your “Give to Get”
In the last episode, I talked about the concept of Give to Gets. In this episode of Real Relationships Real Revenue, I’m sharing why you want to scale your Give to Gets up or down relative to the size of the commercial opportunity. Based on the size of the project you may be selling, you […]
Give To Get: The Trick To Increasing Your Conversions
This week, we are talking about creating demand with your expertise and the way you can add value professionally. In this episode of Real Relationships Real Revenue, I’m diving into the idea of giving first. You have to give to get. Instead of talking about what you do to your clients or prospects, you just do what you do. […]
The Five Ways To Know If Your Client Is Really Interested
What’s On My Mind Or, How To Avoid Give To Gives! You know our mantra…Give To Get! Give first. Teach everything you can in the time you have. Then suggest a next step, a Cliffhanger. This does so much! It differentiates you from everyone else. Most people wait to Get To Give. It […]
Valuable Resource For Any BD Content You Want
What’s On My Mind Short one this week with tons of value! People are really digging Season 4 of the podcast–100 short and sharp episodes covering all the skills you need to be great at growth. But wait, there’s more! Our team mapped these to the new GrowBIG Training module structure I showed you last […]
Going Back in Time, What Andrew Robertson Would Say to His Younger Self
Mo asks Andrew Robertson: If you could wave a magic wand and record a video around business development and send it back to your younger self, what would it say? There is very little in business that is as satisfying as business and relationship development. Landing a client and then getting them big wins is […]
Andrew Robertson Outlines Principles of Business Development Success
Andrew Robertson, CEO of BBDO Worldwide, shares the key principles of business development success that every subject matter expert can immediately apply to their career. Learn how to ensure every business relationship is a triple win, the one BD strategy that will change the way you think about who to build relationships with, and why […]
Marty Fagan on Uncovering Needs – Time To Get Great at Business Development
Mo asks Marty Fagan: Go back in time and tell me of the moment when you realized growth or business development was something you wanted to dive into. In his role at TransUnion, Marty is helping the organization explore new areas of the market that the business has never participated in before, and that’s where […]
What Business Development REALLY Means, According to Marty Fagan
Mo asks Marty Fagan: What is your personal definition of business development? Business development is sales but in a different way. You have to think strategically from a thought leadership perspective instead of tactically. Sales and marketing should be integrated, and that’s what happens within the context of business development. This is the approach TransUnion […]
Monty Hamilton on Solving Problems – Time To Get Great At Business Development
Mo asks Monty Hamilton: Take us back to the moment when you realized that growth was great and it was something you wanted to focus on. Monty landed a job at Arthur Anderson Consulting out of business school, where he got his start learning how to program in COBOL. Business process reengineering and strategy became […]
What Business Development Really means, According to Monty Hamilton
Mo asks Monty Hamilton: What is your personal definition of business development? Growth is simply about relationships. Being valuable to someone is intrinsically rewarding. Over the course of Monty’s career, the Give To Get mentality became a core part of how he built the business. Fundamentally, it’s about whether or not you can create a […]