Privacy Policy
Effective Date of Current Version: 5/14/2025
Introduction
Bunnell Idea Group, Inc. (“BIG,” “we”, “us”, or “our”) respects your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit our website located at www.bunnellideagroup.com (this “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
It does not apply to information collected by:
- Us offline or through any other means, including via direct email between you and us (not through this Website) or collected on or through any other website operated by BIG or any third party (including our affiliates and subsidiaries); or
- Any third party (including our affiliates and subsidiaries), including through any functionality or content (including advertising) that may link to or be accessible from or through the Website.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see the section titled “Changes to Our Privacy Policy”). Your continued use of this Website after we make changes is deemed to be acceptance of those changes.
Children
Our Website is not intended for children or persons under 18 years of age or under the legal age to form a contract in your jurisdiction (whichever is higher) (“Child” or “Children”), and we do not knowingly collect personal information from such Children. Such Children may not use this Website or provide any personal information about themselves to us, including without limitation their name, address, telephone number, email address, or any screen name or username they may use. If we learn we have collected or received personal information from a Child without verified parental consent (where required by applicable law), we will delete that information. If you believe we might have any information from or about a Child, please contact us at [training@bunnellideagroup.com].
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including:
- Information by which you may be personally identified, such as name, postal address, email address, telephone number, username or account name, IP address, or other identifier by which you may be contacted online or offline (“personal information”);
- information that is about you but individually does not identify you, such as traffic data, location data, logs, referring/exit pages, date and time of your visit to our Website, error information, and other communication data and the resources that you access and use on the Website; and/or
- information about your internet connection, the equipment you use to access our Website, and usage details.
We collect this information:
- directly from you when you provide it to us;
- automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies; and
- from third parties, for example, our business partners or service providers.
Information You Provide to Us
The information we collect on or through our Website may include:
- information that you affirmatively submit to us or to or through the Website, such as:
- information that you provide by filling in forms on our Website (such when you register for or log in to use the Website or a feature of the Website, when you provide information to request further information or access to downloadable materials, when you register to attend or receive our educational services, when you purchase products or services from us, or when you subscribe to our email communications, blogs, or video content); or
- information that you provide when you use one of our interactive functionalities (such as queries, prompts, or other information you submit when using GrowBIG AI or another interactive feature on our Website, such as a social media function to share content found on or through our Website).
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- details of your visits to our Website, including how you reached our Website (such referring URL), traffic data, location data, logs, page views, clicks, your use of social media sharing functionalities, and other communication data, as well as data about the resources that you access and use on the Website and transactions you conduct through the Website; and
- information about your computer and internet connection, including your IP address, operating system, browser type, browser ID, or other information about the device you are using to access our Website.
We also may use these technologies to collect (or receive from third parties through the third-party technologies described below in “Third-Party Use of Cookies and Other Tracking Technologies”) information about your online activities over time and across third-party websites or other online services (behavioral tracking). See “Choices About How We Use and Disclose Your Information” below for information on how you can exercise choices about behavioral tracking.
The information we collect automatically helps us to improve our Website and our business and to deliver a better and more personalized service, including by enabling us to:
- analyze our audience and usage patterns to better understand our Website visitors, their interests and how they use the Website;
- store information about you or your preferences, allowing us to customize our Website according to your individual interests;
- speed up your searches;
- recognize you when you return to our Website; and/or
- provide advertising (either on our Website or on other websites) that is more tailored to your interests.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept (or to delete) browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website or some parts of our Website may not function as intended. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see “Choices About How We Use and Disclose Your Information” below.
- Web Beacons/Pixels. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit BIG, for example, to count users who have visited those pages or opened an email and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies
Some content and technologies we use on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information for their own business purposes, including to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used, and any collection, use, or sharing of such information by such third parties is governed solely by their respective privacy policies and not this BIG Website Privacy Policy. If you have any questions about an advertisement or other targeted content, or how these third parties may collect, use, or share your information you should contact the responsible provider directly. You may contact us for a list of these providers at [training@bunnellideagroup.com]. For information about how you can opt out of receiving targeted advertising from many providers, or to limit their data-collection and/or data-sharing activities with respect to your information, see “Choices About How We Use and Disclose Your Information”.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- to present our Website and its contents to you; and to optimize the performance and functionality of our Website;
- to better understand how visitors find, use, and interact with our Website and content so that we can improve our Website and content;
- to optimize advertising and marketing of our Website, products and/or services;
- to provide you with information, products, or services that you request from us;
- to improve our products and services, or to develop new products and services;
- to fulfill any other purpose for which you provide it;
- to carry out our obligations and enforce our rights, or to protect the rights, property, or safety of BIG, our customers, or others (such as to detect fraud or spam);
- to notify you about changes to our Website or any products or services we offer or provide through it, or to notify you of changes to our terms and conditions or policies;
- to allow you to participate in interactive features or functionalities on our Website;
- in any other way we may describe when you choose to provide the information; and/or
- for any other purpose with your consent.
We may also use your information to contact you about products, services, and events that may be of interest to you. If you do not want us to use your information in this way, you can opt out by using the “unsubscribe”, “stop” or similar feature provided in our communication to you, or you can contact us to opt out at [training@bunnellideagroup.com].
Disclosure of Your Information
We may disclose aggregated, non-individually-identifiable information about our users, and information that does not identify you, without restriction.
We may disclose personal information or other information that we collect or that you provide as described in this privacy policy:
- to our subsidiaries and affiliates;
- to contractors, service providers, and other third parties we use to support our business or to support our use of the information for a purpose described in the section titled “How We Use Your Information”;
- to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BIG’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by BIG about our Website users is among the assets transferred;
- as necessary to fulfill the purpose for which you provide it;
- for any other purpose disclosed by us when you choose to provide the information; or
- with your consent.
We may also disclose your personal information:
- to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
- to enforce or apply our BIG Website Terms of Use or other agreements; or
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BIG, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and risk reduction.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. The following are mechanisms to provide you with the control over your information:
- You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You can also delete cookies that have already been placed on your device. If you disable, refuse, or delete cookies, please note that some parts of our Website may then be inaccessible or not function properly.
- Promotional Communications from BIG. If you do not wish to have your email address or other contact information used by BIG to promote our products or services, you can opt out by using the “unsubscribe”, “stop” or similar feature provided in our communication to you, or you can contact us to opt out at [training@bunnellideagroup.com]. Please note that replies to marketing and promotional emails may not be monitored.
- Disclosure of Your Information by BIG for Third-Party Advertising. BIG does not currently share your personal information with unaffiliated third parties for their promotional purposes or for joint marketing purposes. Any sharing of such information for third-party promotional purposes or for joint marketing purposes that does occur will be fully disclosed, and users will be given an option to opt out where applicable. Please note that this paragraph only relates to our sharing of information with third parties chosen by us for the express purpose of the third party marketing their own products and services to you. It does not apply to information that may be collected or shared through automated means for behavioral tracking or online interest-based advertising purposes, which is covered separately below.
- Behavioral Tracking/Online Interest-Based Advertising. As noted above, certain technologies we use on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers, that may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our Website. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.
- Google Analytics & Google Ads. We use Google Analytics on our Website to track and analyze user activity on the Website, helping us optimize the performance of our site and content. Google Analytics may collect and use information such as IP addresses and browser type. You can review Google’s privacy policy at https://policies.google.com/technologies/partner-sites for more information on what information they collect and how they use or share it, as well as what choices they may give you. You may opt-out of the use of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout. The Google Ads service may allow us to advertise on third party websites (including Google) to previous visitors to our Website. Google may also permit third-party vendors, including Google, to use cookies to serve advertising based on someone’s past visits to our Website. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com.
- Meta Platforms/Meta Pixel. We use the Meta Pixel (formerly known as the Facebook Pixel) to track and analyze visitor activity on our Website and to understand and improve the effectiveness of our advertising on platforms such as Facebook and Instagram ads. Meta Platforms, Inc., the parent company of Facebook and Instagram, may also use and share this information, along with other information they have collected about you elsewhere, for purposes of allowing us or third parties to show you interest-based advertising or other content on other platforms or websites. If you have a Facebook account, you can exercise your choices about how Meta uses your information for interest-based advertising at https://www.facebook.com/adpreferences/ad_settings, and you can exercise other choices about how Meta collects and uses information about you at https://www.facebook.com/privacy/center/. To the extent that Meta participates in the Digital Advertising Alliance, you can also opt-out of certain interest-based advertising by Meta (with or without a Facebook account) at https://optout.aboutads.info/.
- We use ConvertKit to send marketing and promotional emails and to help personalize the content and messaging on our website based on your preferences and behavior, which helps us provide a more tailored experience to users. You can review ConvertKit’s privacy policy at https://kit.com/privacy for more information on what information they collect and how they use or share it, as well as what choices they may give you. You can unsubscribe from our marketing and promotional emails by using the “unsubscribe”, “stop” or similar feature provided in our communication to you. Please note that replies to marketing and promotional emails may not be monitored.
- RightMessage. We also use RightMessage to personalize the content and messaging on our website based on your preferences and behavior (including, for example, how you engage with out marketing or promotion emails), which helps us provide a more tailored experience to users. You can review RightMessage’s privacy policy at https://rightmessage.com/privacy/ for more information on what information they collect and how they use or share it, as well as what choices they may give you. You can unsubscribe from our marketing and promotional emails by using the “unsubscribe”, “stop” or similar feature provided in our communication to you. Please note that replies to marketing and promotional emails may not be monitored.
- Digital Advertising Alliance (DAA). You can opt-out of use of your information for interest-based advertising by companies (including advertising networks) participating in the Digital Advertising Alliance by submitting an opt-out request at aboutads.info. Not all companies participate in the DAA or honor DAA opt-out requests. Your browser must be set to accept all cookies for this opt-out function to work properly.
- Network Advertising Initiative (NAI). You can opt-out of use of your information for interest-based advertising by companies (including advertising networks) participating in the Network Advertising Initiative by submitting an opt-out request at https://optout.networkadvertising.org/. Not all companies participate in the NAI or honor NAI opt-out requests. Your browser must be set to accept all cookies for this opt-out function to work properly.
Accessing and Correcting Your Information
You may contact us at [training@bunnellideagroup.com] to request access to, correct, or delete any personal information that we have collected about you. If you are registered to use our Website (or a feature or functionality of our Website) or subscribed to receive communications from us, we cannot delete your personal information without also deleting your registration and/or unsubscribing you from those communications. We may not accommodate a request to change your personal information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Data Security
The transmission of information via the internet is not completely secure. Although we take reasonable steps to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
“Do Not Track” Signals
Our Website may use automated data collection technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers or operating systems permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals, and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.
Application of Various State Privacy Laws
Based on our current business operations, we believe in good faith that we are not subject to the defined scope of most state privacy laws such as the California Consumer Privacy Act (“CCPA”). Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), or the Connecticut Data Privacy Act (“CDPA”), and therefore the specific rights and obligations identified in these laws do not currently apply to us or to our Website. However, we also recognize that privacy laws continue to evolve rapidly so, if we determine in the future that such laws are applicable to our Website, we will update this policy accordingly.
Changes to Our Privacy Policy
We may revise and update this privacy policy from time to time in our sole discretion. In such case, we will provide notice of such changes (either on the Website or to the contact information you have given us through the Website). Changes become effective when posted (unless we specify a different, later effective date). Any changes to our privacy policy will apply only to your information that we collect after the effective date of the changes, unless we obtain your consent to also apply those changes to your information that we collected before the effective date of the changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at [training@bunnellideagroup.com].