Why The Conflict in Your Story Matters
Show Notes Guest Info This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There are three main elements to a great story and they are the Call, the Conflict, and the Conclusion. In the last episode, we talked about the Call, and in this episode, […]
The Call: What It Is and How To Use It in Storytelling
Show Notes Guest Info For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. In this episode of Real Relationships Real Revenue, I am diving into […]
How to Use Storytelling to Connect With Your Audience on a Deeper Level
Show Notes Guest Info Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts. Topics We Cover in This Episode: Why storytelling is important How stories help […]
Give Yourself an Edge Over the Competition by Using the IKEA Effect or Building Everything Together
Show Notes This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you’re going to co-create the proposals, contracts, and the way that you do business with your clients in a way that gives them some incremental buy-in on how you’re […]
What To Do When Things Go Wrong While Using the IKEA Effect
Show Notes Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn’t mean that you give up. There are things you can do to adjust and move forward regardless of […]
Tips for Nailing The Investment Conversation
Show Notes Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. Today, we are diving into getting the investment right. The conversation that’s about […]
How To Get The First Three Incremental Yeses
Show Notes In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. People buy into what they help create, and these tips I’m sharing with […]
Getting Clients Engaged By Building Everything Together
Show Notes This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the IKEA effect, and it’s incredibly powerful. Today we will be talking about 1. […]
Crush Your Business Growth Strategy By Avoiding Asking Prospects These Questions
Show Notes Research has shown that for commonly used skills, we drastically overestimate our abilities. In one particular study, people’s average percentile ability in the test skill was 12%, but they rated themselves on average at 62%. Asking great questions is the lynchpin. Earned dogmatism is a mental heuristic that says that the more we […]
How Connection Questions Are Key To Any Business Growth Strategy
Show Notes Connection questions are all about lateral thinking and how things fit together. The goal is to use them to get hired, develop trust, and be helpful in general. Examples include: “What other projects or teams might benefit from knowing what we’re considering?”, “What other external partners should we connect with to make things […]
Use This In Your Business Growth Strategy: Ask Elevating Questions During Sales Calls
Show Notes Future questions ask people to articulate what they think a future should look like. Elevating questions explore the present at a high level. Examples include: “How do you think your CEO sees this fitting in with your overall strategy?”, “What are the most important personal metrics for you this year, and how does […]
How Asking Past & Future Related Questions Affects The Success Of Your Business Growth Strategy
Show Notes Make sure you’re getting the other side to share their personal perspective, something that only they know. Questions focused on the past and the future are great starting places for teasing out that information. Past questions include: “What historical data should we use to benchmark the future improvements we’re talking about?”, “What’s your […]