What Business Development REALLY Means, According to Cyril Peupion

Show Notes Mo asks Cyril Peupion: What is your personal definition of business development? Cyril’s definition has evolved over the years. What began as selling became serving. Cyril is very clear on who he helps and how he can do it, as well as the people that he’s not right for. Cyril’s passion for what […]

Cyril Peupion’s Favorite Business Development Strategy

Show Notes Mo asks Cyril Peupion: What is your favorite science, step, or story from the GrowBIG Training or Snowball System? The overall mindset of the Snowball Training is what stands out for Cyril. Going from selling to serving and being proud of the value that you are bringing to your clients is pivotal. Cyril […]

The Business Development Story That Changed Everything for Cyril Peupion

Show Notes Mo asks Cyril Peupion: Tell me of a business development story that you are very proud of. Years ago, Cyril got in touch with a partner at one of the largest consulting firms in the world. He was invited to present at one of their conferences in Barcelona about the Work Smarter, Live […]

The Business Development Story That Changed Everything for James Barclay

Show Notes Mo asks James Barclay: Tell me a story about the business development that you are the proudest of. James’ challenge in reaching prospects is connecting with CMOs in law firms and working up the chain can take some time. The Passel podcast was born once the team understood how useful it is as […]

GrowBIG Playbook: Don’t Write A BD Email This Way

What’s On My Mind Fun conversation this week! He stopped me mid-sentence and said… Wait.​ Did you just say, “don’t give them a reason not to respond?” I guess I did. That’s brilliant! You’re probably wondering–what were we talking about? First, let me give you some background; then, we can dive into the learning. I […]

GrowBIG Playbook: Don’t Write A BD Email This Way

What’s On My Mind Fun conversation this week! He stopped me mid-sentence and said… Wait.​ Did you just say, “don’t give them a reason not to respond?” I guess I did. That’s brilliant! You’re probably wondering–what were we talking about? First, let me give you some background; then, we can dive into the learning. I […]

GrowBIG Playbook: The Best Goal For Meetings Is NOT Getting A Yes!

What’s On My Mind Short insight this week that will stick with you long term! Don’t have “getting to a Yes” as a goal for your meetings.​ That’s what most people shoot for, and it’ll steer you in the wrong direction. Let’s dig in with an example, assuming this is a first-time meeting that got […]

GrowBIG Playbook: How To Run A BD Pipeline Meeting

What’s On My Mind Pipeline meetings are likely your highest leverage time. Lead them for impact! I love the perspective we get.​ Clients reach out all the time with seemingly small questions. What’s the right way to ___? I’ve got __ coming up…what would you do? Two things: We answer every request, so reach out […]