The Simple Secret to Growing Your Business … Faster

I get this question often.

How Can I Grow My Book of Business Faster?

Everyone wants a shortcut: a simple solution that delivers big results.

Well, there is a silver bullet. But it’s not about working harder or squeezing more hours out of your day.

To grow your book of business, you have to make one critical shift.

You Have to Cut to Climb

Success in business development isn’t about doing more; it’s about doing less of the wrong things. The activities that aren’t pushing your growth forward are holding you back.

If you want to free up the time and energy needed to focus on what really matters, here’s a simple exercise to get started:

Step 1: Set a Timer for 3 Minutes

Grab a piece of paper or open a blank document. Write two column headers:

Activity
Hours Saved

This structure is key for gaining clarity and focus in record time.

Step 2: List Your Low-Priority Activities

Now, jot down every task you spend time on that’s less important than business development. These are the activities that fill your day but don’t drive real growth. Examples might include:

Rewriting email drafts multiple times.
Attending nonessential meetings.
Handling tasks that could be delegated.

Be honest with yourself. Cutting these tasks doesn’t mean they aren’t valuable, but they aren’t most valuable to you.

Step 3: Estimate Hours Saved

Next, look at your list of activities. For each one, write down how many hours you’d save over the course of a year if you reduced, streamlined, or eliminated it.

Maybe you spend 30 minutes a day on low-value emails. That’s over 120 hours a year you could redirect. Are you on three weekly calls where two would suffice? Consolidating could free up an extra 50 hours annually.

When you add up the total hours, you’ll likely find between 50 and 500 hours per year that you can reclaim.

The Bottom Line

Freeing up time isn’t just about cutting tasks. It’s about creating space for the activities that matter most: cultivating relationships, having meaningful conversations, and exploring new opportunities to grow your book of business.

When you remove distractions, you gain the focus. And the time needed to work on what leads to results.

The key is to make this a continuous process. Keep refining. Keep testing. The more you cut, the higher you can climb.

Because here’s the secret: growing your book of business isn’t about doing everything. It’s about doing the right things.

Set aside the unnecessary. Focus on what matters. And watch your results stack up.

Start today. You’ll be amazed at the difference a few small shifts can make.

P.S.

You can download our interactive Cut to Climb worksheet here!