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Mo explores the key business development mindset shifts that you need to make to become great at business development. Find out why business development skills are both learned and earned, how anyone can become great at business development, and how to stay motivated and driven to keep doing the work of building relationships the right way.

Business development can be hard. You’ve got to figure out a reason to persevere and keep adding value to your relationships, even when it feels like you’re not making much progress.

To discover your why, ask yourself the Five Whys? Go deeper into the core reasons you do what you do until you discover the truth.

Start with the question: “Why is getting great at Business Development important to me?” When you’ve got your answer, add a why to the beginning and ask why that thing is important.

Your fifth answer is where the rubber meets the road, and you discover what’s really driving you.

Once you have it, write it down and put it somewhere that will remind you daily why you put in the work.

Avoid staying too superficial with your motivation and realize that your why might change over time, so it’s a good practice to repeat the exercise every few years or when you feel like you’re not as motivated as you used to be.

Mentioned in this Episode:

Know your why https://www.amazon.com/Snowball-System-Business-Clients-Raving/dp/1610399609

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