Should you be busy or available to your clients?
As a business professional, you might wonder: should I be busy or should I always make myself available to my clients?
The answer isn’t as simple as picking one.
The truth is, you need to strike a balance between both. Here’s why.
Be Busy: It Shows You’re in Demand
Being busy is good because it communicates value to your clients.
Why?
Because when people see that your time is limited, they start to think that you must be important.
Think about it: If someone is always busy, it’s a sign that they are in high demand and must be good at what they do.
This idea comes from a principle called scarcity.
The law of Scarcity says that we want more of what there is less of. If your clients see you as someone with limited time, they’ll be more eager to work with you because they think you must be an expert. They’ll value every minute with you.
This principle can actually help you attract more clients, as they’ll believe that your time and skills are precious.
The problem with only being busy is it could come across like you can’t take on a client’s problems, or that you won’t be responsive after you’re hired.
Be Available: It Shows You Care
You also need to make sure your clients feel like you’re there for them. Being available when your clients need you shows that you care about their needs and are committed to helping them.
Imagine this: A client asks if you’re available at a specific time, and instead of just saying “No, I’m busy,” you respond by saying, “I’m slammed right now, but I’d be happy to move some things around to be available at 4.”
This response shows that, even though your schedule is full, you are willing to make time for them.
It’s a small but powerful way to show that they are important to you.
By being available, you let your clients know that you prioritize their needs and are committed to doing whatever it takes to help them succeed.
This level of attention helps build trust and strengthens your relationship with them.
The Power of Balance: How to Combine Both
So, how do you balance being busy and being available? The key is in how you communicate with your clients.
If you’re always too busy, your clients may start to feel like they don’t matter or that you’re too important for them.
But if you’re too available, they might think you don’t have enough clients or aren’t as skilled as you seem.
The goal is to balance both. You want to communicate that you’re in demand, but also make sure your clients know you care about them.
When you show that you’re busy but still available to them, it demonstrates both your expertise and your commitment. This creates a strong, healthy dynamic between you and your clients.
Think of it this way: The more you’re in demand, the more clients will want to work with you. And the more you engage with them and show your dedication, the greater your impact will be.
This dynamic can lead to better relationships, more referrals, and even more business.
How Do You Maintain This Balance?
Finding the right balance between being busy and available is not always easy, but it’s worth the effort. Here are a few tips:
- Set clear boundaries: Let your clients know when you’re available and when you need time to focus on other tasks. This helps them respect your time while still feeling valued.
- Be responsive: Even if you’re busy, respond to messages or emails as soon as you can. This shows that you’re engaged and ready to help.
- Be transparent: Don’t be afraid to let clients know that you’re busy, but also tell them you’re making time for them because you care about their success.
So, should you be busy or available to your clients?
Be both.
By being busy, you communicate value and expertise.
By being available, you show dedication and care.
The key is finding a balance between the two to create strong, long-lasting relationships with your clients.
When you do, you’ll be able to build a business that’s both successful and fulfilling.
One last thing.
Is there anything I can do to help you? Just email contact@bunnellideagroup.com and let us know.
Mo