Click here to take the HBDI® Assessment.
HBDI® Assessment


The Herrmann Brain Dominance Instrument® is the world’s leading Thinking Styles assessment tool. It is backed by over 40 years of brain-based global research and scientific validation.

Measure and Harness Cognitive Diversity

Maybe you’ve taken other assessments. But this isn’t a standalone, one-and-done “test.” The HBDI® is only the start to gaining full visibility into the way you and your team think, communicate, and work at your best.

Bulk Pricing*

1-29: $340 30-59: $300 60-89: $280 90-119: $260 120+: $240

*Bulk pricing will be applied once added to your cart

A 3.5% processing fee will be added to the total cost.


Herrmann’s Core Idea:
Whole Brain® Thinking

Everybody thinks differently, but few organizations are able to leverage cognitive diversity as a strategic advantage.

The Whole Brain® Model is our time-tested framework to decode and harness the cognitive diversity of individuals, teams, and organizations.


Cognitive Diversity Forms the Building Blocks of Business

Our applications help your team leverage diversity of thought to add velocity and effectiveness at scale.

  1. INDIVIDUAL THINKERS – Thinkers are the first to onboard to the Whole Brain® Model using our digital self-assessment and learning apps. Internalisation of Whole Brain® Thinking at the individual level sets up the organisation to realise the most business value from Herrmann. To emphasise the role that individual thought process plays in defining that business value, we refer to individuals as Thinkers. All of our applications are for Thinkers in various contexts.
  2. THINKER PAIRS – While individual Thinkers are essential to forming Pairs, it’s not until the pair level that the need to collaborate, communicate, and align emerges as function for business value improvements.  Thinker Pairs can be anything from a manager and a direct report to a salesperson and a prospect. Wherever two individuals need to deliver more than either can alone, our digital applications and guides are ready to empower self-diagnostic and optimisation.
  3. TEAMS – For most organisations, teams drive goal attainment. Management, being the goal owners, are therefore responsible for the output of their teams. We work directly with management, providing team and sub-team dashboards to measure effectiveness and identify obstacles. Beyond that, application modules apply at this level to align work processes towards increasing velocity and business value output.
  4. ORGANISATIONS – The organisation can do only what its teams are capable of. Which is why we begin at the individual level and scale up. Building the internal capabilities to innovate, produce, engage employees, and realise business synergies in pairs and teams means that a Herrmann-powered organisation will have those same capabilities, without the need for consultant support. More importantly, deploying the Whole Brain® Model at the organisational level means multiplying the insight you’ll gain.

The World’s Largest Organizations Trust Herrmann. Will You?

Nearly 6 million people from 97% of Fortune 100 companies have used Whole Brain® Thinking to improve productivity, innovation, collaboration, and inclusion.

Scroll to Top