Sales professional Mo Bunnell pulls back the curtain on business development (aka, “sales”) and reveals it as a skill everyone CAN and SHOULD acquire. His concept of the Seller-Expert is a truly unique perspective and is worth the cost of admission. The book draws upon personal experience, research and the results for his company as his clients.

The Snowball System reads like an easy conversation with a down-to-earth, wise (and funny!) friend. In reality, the book is a master class in building relationships, serving clients well and cultivating expertise that anyone can easily implement with minimal effort. The book is an entertaining mix of personal stories, facts and even neuroscience and shows that Mo doesn’t just talk the talk, he walks the walk. I’ve read a number of sales books; the Snowball Systems covers more than you’ll expect. It’s a step-by-step process that results in a sustainable, profitable sales engine, and the “rituals” to sustain it.

There’s a ton of valuable information throughout the book. I found myself looking for a recap page at the end of each chapter to help me remember it all. Thankfully, there are almost two dozen worksheets included to lend focus, clarity and intention to building and sustaining the snowball.