I’m not in sales. I’m a teacher. My clientele is required to buy what I’m selling. And yet many principles in The Snowball System speak to me in my professional and personal life. Just to mention a few:

-Mo Bunnell lays out a metholodgy for initiation and sustaining authetnic relationships. Yes, a method for something that we assume happens organically. Believe it or not, you can be STRATEGIC and SINCERE at the same time. This approach has brought me great joy.
-Bunnell’s dynamic meeting prep alone makes this book a worthwhile read. I lead multiple attributes found in the dynamic meeting prep methologdy.
-The Hermann Brain Dominance Instrument (HBDI) is infused in almost every part of this book. Bunnell mentions at one point that understanding the pricniples