Being a checklist/write it down kind of guy, this book is laid out perfectly by Mo. In fact, I’d say his first pen and paper exercise is already worth the price of admission. He has you walk through your current and ‘wanted’ relationships to check where they are, and gives so many tips on how you can push them forward by helping the other person.
In fact, when you zoom out, this is a book about helping. Yes, you are helping current or potential customers, but Mo doesn’t shy away from the fact that they are helping you as well. As always throughout the book, he’ll pull out the research to show exactly why this works.
An excellent read for anyone in sales or managing people!