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Mo Bunnell, after more than a decade of successful and impactful on-site training through two-day seminars for 10s of thousands, has written perhaps the next best BD manual that will guide you to a very successful and satisfying career. Mo backs his process not only with anecdotal observation, but with actual data and research that offers insight into how our minds prefer to work and how to harness the power of our innate desire to be genuinely and authentically helpful. Perhaps more importantly, Mo delivers this information in normal language with practical guidelines in achieving the goals you desire for your professional career. The bonus material delivered via his website alone is worth the time spent in reading and pursuing this method. Your clients will be thrilled with what you learn and how you apply your work, you’ll be reintroduced to your family after learning how to step off of the inefficient sales cycle that you face today, and you’ll find the satisfaction in your work that’s been missing for year.