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The Snowball System is a practical book you can use right from the first chapter—and is a great read—too rare in today’s world. This book isn’t just for business developers, it’s for anyone needing to influence others in an authentic, helpful way. Mo’s book applies our Whole Brain® Thinking approach to a business process as well or better than I’ve ever seen. If you haven’t heard of the HBDI® or the Whole Brain® Thinking model, this is a great introduction. If you have, and always wondered how it could be used in business development, this will be a goldmine.