We all know there are a lot of books that claim to teach people how to sell things – this is not one of those books. The Snowball System reminds the reader that we successfully manage professional careers by having the client’s best interest in mind. When we do that, we create a new paradigm that is about helping clients solve their most important problems and not selling them things they don’t need. So the question becomes what do we need to do to put ourselves in front of potential and prospective clients in the first place? This is where the Snowball System truly delivers an organized and powerful, yet simple enough for anyone to manage, process for identifying the right clients, developing leads, and closing deals. And most importantly, a process for retaining good clients for long-term success.
The book is pretty thorough and includes insights into the research and academia that supports a number of ideas and concepts throughout the book. As a partner at an engineering consulting firm, I have applied these tactics in my consulting practice and encouraged my employees to read the Snowball System as a way to enhance their careers and grow our company. I would strongly encourage folks to make this a must read for anyone that wants to be successful in business.