Mo has captured what is looked at by many as difficult or mysterious, and made it easy to read, understand and implement. The psychology of selling, and the processes of selling—all backed up by research, success stories and lots of happy clients. Not only that, he provides worksheets to help keep yourself organized, on track and accountable. Turns out, it is all relationship driven and that sales is all about providing service to others. How cool is that? get the book!