I’m so glad Bunnell Idea Group put their masterful business development methods into a book! BIG’s method is required training for all of our employees, whether they are in sales or delivery, and it has fundamentally changed how we build relationships and present ourselves in the marketplace. It’s definitively impacted our prices, product line up, proposal process, and our *profitable* growth. Most importantly, this book goes over the practical applications of building authentic relationships. It’s so good, I bought several to give to my OWN clients.