I recently finished Mr. Bunnell’s book. I really enjoyed it. He does a great job of making the read easy, fun, and helpful…all in a very unique way. This book has so much to give for everyone: from those just starting out in the sales world to those that are leading global sales forces.
He does a very nice job of providing an effective mixture of story-telling, expert citations, anecdotes, worksheets, humor, and science which helps make the book valuable for people with any learning style.
If you are looking for a new twist on an age old subject, this book is for you.