How to Build Excitement for Your Next Meeting
When you’re working on growing relationships in business, it’s important to keep clients interested in what comes next. One powerful way to do this is by using something called a “cliffhanger.”
You may have heard the term from TV shows that end an episode with an exciting question or mystery. In business development, a cliffhanger can help you keep your clients excited for the next meeting.
What Is a Cliffhanger?
A cliffhanger is when something is left unresolved at the end of a meeting, which makes the client curious about what’s going to happen next.
Just like in a TV show, the goal is to create excitement and keep the client eager for the next meeting.
Without a cliffhanger, clients might forget about the next step or not feel as excited about it.
How to Create a Cliffhanger Between Meetings
Here’s how you can create a cliffhanger in your business development meetings:
1. Set Up the Next Meeting
At the end of your meeting, you should already have a plan for the next one. For example, if you are introducing a client to one of your experts, let them know that they will get to meet this person soon. But don’t give away all the details just yet.
2. Build Curiosity About the Expert
Let’s say you’re introducing a client named Sue to your expert James.
Instead of just saying, “You’ll meet James next time,” make it more interesting. Tell Sue a little about James that will make her curious.
You could say, “James is a little quirky, but everyone loves him. I can’t wait for you to meet him! He’s the best at what he does, and I’m sure you’ll learn a lot from him.”
This way, you are creating a sense of excitement. Sue will look forward to the next meeting because she is curious about James and what he will say.
3. Add Personal and Professional Elements
It’s important to build the cliffhanger on both a personal and professional level. You can share something personal, like a fun fact about James, to make the client more excited.
Maybe James loves the same sports team or just came back from a vacation to a place Sue loves.
On the professional side, you should remind Sue that James is an expert who can help her solve her problem.
For example, you could say, “I’m not sure exactly what James will say about your issue, but I can promise he’s the best in the world at what he does. You’ll get some valuable insights!”
Why Curiosity Works
Research shows that when you create curiosity, it motivates people to act.
According to researchers like George Loewenstein, curiosity is a strong feeling that drives us to want to learn more.
When people are curious about something, they are more likely to take action and follow through, which is why it’s important to build that curiosity before the next meeting.
Trust and Curiosity
If you act unsure about what your expert might say, it shows that you’re not pretending to know everything, and that can make you more trustworthy in the client’s eyes.
The more honest and curious you are, the more the client will trust you.
Using cliffhangers between meetings is a simple but powerful way to keep clients excited and engaged. By adding curiosity, you can make your next meeting something the client can’t wait for.
That’s the power of leaving a great cliffhanger. You create momentum that makes your clients want to come back.
And here’s the cool part: you don’t have to come up with these on your own. You can ask GrowBIG AI 10 different ways to create a cliffhanger before your next meeting, and it gives incredible responses.
The best part? GrowBIG AI is 100% free to use.
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