Big Ideas That Haven’t Hit Legal… Yet!

Get ready for one of the most entertaining sessions from the Legal Marketing Association (LMA) — “Big Ideas That Haven’t Hit Legal… Yet!” This fast-paced, game-show-style panel brings together top business development leaders from outside the legal world to share innovative growth ideas that law firms can apply today.

Hosted by Mo Bunnell and judged by Katherine D’urso (Freshfields), the panel features Eric McMurray (Willis Towers Watson), Julia Dhar (Boston Consulting Group), John Hancock (Junior Achievement), and Rena Neville (formerly of Sotheby’s). Each contestant presents fresh, proven business development strategies while Katherine scores their ideas live. The winner earns the chance to donate $1,000 to the nonprofit of their choice.

Packed with actionable insights, laughter, and high-energy competition, this session shows how creativity, generosity, and cross-industry thinking can spark real growth in professional services.