I read lots of books and most of the business books offer a new insight based on research. From there, I’m left to consider what’s possible. This one doesn’t do that. Mo Bunnell gives you research and then tells you what to do next. He helps you build a system and provides worksheets to capture your tailored thinking. I’ve never met a perfect book and this one isn’t either. This book will not magically make you rich and automatically serve you a cappuccino. It does offer the reader guidelines and helpful hints to grow their professional services business. The book is worth far more than the price.