I’m an avid reader of business-related books and a fan of authors like Dan Pink, Dan Ariely, and anyone else named Dan 🙂 Despite not being named Dan, Mo Bunnell has hit on a winner. Usually, I’m piecing together a puzzle by reading multiple books on a particular subject. But when it comes to business development, this book has it all! And it’s broken down in a very logical, bite-sizeable way that makes it easy to digest and implement. I’d consider it a must read for anyone looking to win business and deepen client relationships.