What’s On My Mind
Happy New Year!
Whew!
We’re coming off a DEEP 5-part series on taking control of your growth in 2023.
If you missed it, here are the articles:
- How to think about bottlenecks in your book of business.
- How to differentiate your Solution.
- How to create compelling PreBD, creating more “predisposed to choose you” leads.
- How to streamline your BD across the team, winning more of the work you want.
- How to attract and select the right Delivery talent.
So this week, I’ll be brief, with a look backwards and forwards.
Seems like the right thing to do around the new year.
What I’m Thankful We Built
I love PreBD that builds–assets that keep getting more valuable over time.
Reverse half-life!
Here are our top five podcast episodes people downloaded in 2022.
#1 Debby Moorman Details Why You’re Better At Business Development Than You Think
#2 What Business Development REALLY Means, According to Brian Caffarelli
#3 Going Back In Time, What Brian Caffarelli Would Say To His Younger Self
#4 Mark Harris on Helping and Teaching – Time To Get Great At Business Development
#5 Read Davis on Producing – Time To Get Great At Business Development
So interesting to see what made this list!
Also, remember that our downloads roughly DOUBLED in Season 4, covering the Top 100 micro lessons you need to know to be great at growth.
Those super sharp and short episodes start HERE.
Check them out by clicking that link and scrolling around, dropping right into topics that interest you.
Most of those episodes are 5 to 7 minutes or so.
Short and sharp.
What I’m Excited About Looking Forward
Season 5 of the show launches on January 3!
We’re going back to long-form interviews, about 45 minutes in length.
Season 5 will be about BD mindset: how to think about growth the right way.
And who else to start the season than with Jon Acuff, who wrote the book Soundtracks: The Surprising Solution To Overthinking.
I loved it!
Jon is a gem. We applied his frameworks to your busy world, balancing delivery with BD, decoding what you might overthink, and how to make it easier.
And we had a blast.
Jon’s episode is easily the most entertaining one I’ve ever recorded.
So, if you haven’t already subscribed to Real Relationships Real Revenue, all the links are HERE.
We’re on dozens of platforms, so pick your favorite, and you’ll be all set.
So fun!
Stay tuned my friends. It’s going to be a great year.
And you’re in the perfect place to make it even better.
Mo
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