Why the Conclusion Is the Most Important Element of Storytelling

By Mo Bunnell

In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are so important to your stories. In today’s episode of Real Relationships Real Revenue, I’m talking about the third and final element, the Conclusion. In my opinion, this is the most important piece of the puzzle… but so many people miss it. They all think it ends when the hero accomplishes the goal, but it doesn’t! The Conclusion is where you summarize the impact of what really happened.

Topics We Cover in This Episode:

  • What to cover during the Conclusion
  • Why stories fall flat without the Conclusion
  • Why you should never skip over this part of your story

This part of the story is where you really stick the landing. By sharing everything that came out of the story, you really get to share the massive impact that you were able to achieve. You show the clients what is possible in these types of situations.

Now that we have concluded covering the elements of a story and why they all matter, in the next video I’m going to be sharing some important types of stories that you want to have memorized and ready to go so that you can use them over and over again.

Resources Mentioned:

Watch The Power of Myth videos with Joseph Campbell