Using Social Media as a Lead Generation Tool

In this episode of Real Relationships Real Revenue, I’m talking about how you can use social media as a lead generation tool. This one is tricky because few people do this well. There is a method that you’ll want to stick to when going this route. Essentially, you want to post content and use social media to amplify it. Then, you get targeted about who you want to meet and get that content in front of them.

Topics We Cover in This Episode:

  • Who should use social media
  • How to do it properly
  • How to be successful with this method

The goal with this method is that you want to go from social media to actually talking in person. Avoid using a spray-and-pray approach. You want to orchestrate this correctly so that you can get into a conversation with the person you’re hoping to so that you can create new relationships and potentially get hired.

If you want to learn more about social media for lead generation, make sure to check out The Snowball System. It has some really great information on the topic in chapter six.

Resources Mentioned: Check out The Snowball System

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