Here is a SUPER cool overview video of how it works.
How cool is that?
InterAction users are the biggest winners.
Tech and training.
Action and advice.
I couldn't be more excited.
We'll plan on adding more video packs in the future: creating demand, talking about rates and money, meeting new clients, etc.
Ping me or your InterAction account manager if you have any questions!
(Note: InterAction customers need to be on their Essential Data+ platform for the tech to work.)
And the best news of all: we’re adding the training videos at no charge for InterAction users!
What's Worth Lingering On
Back to powerful partnerships.
Here's what you need to succeed.
Think BIG, Start Small, Scale Up.
We find most people try to go too fast when they're partnering.
They might start with themselves: So who can you introduce me to?
That's too selfish.
Focus on your mutual clients first. Work back from that with small steps.
Work with your potential partner to get three things pinned down.
This is the Think BIG part:
- What's the technical win for the clients? Figure out what you have as partners that pairs nicely.
Our example: CRM tech is better with advice. BD training is better with technology to enable it. We started with developing relationships since that's the core of InterAction and our frameworks. Simple to start.
- What's the strategic win for each partner? Get this down to a few sentences so it's simple.
Our example: InterAction wanted to add more value to their users with real-time, embedded training. We wanted to expose new people to our methods, so they directly experienced the value instead of just hearing about it.
- Who needs to be involved? A small team of A+ people always wins.
Our example: We focused on me, their top designers, and our marketing teams. We also held a small VIP-style CMO-level focus group to share prototypes and get feedback--they were SO insightful.
Once you get these things nailed down, the process reveals itself.
That's when you start small and get started.
An example from our process. We originally came up with 100s of ideas for videos. That was just too much. We pulled back to a few dozen, all under the Relationship Pack idea. Even with that smaller scope, it still took us a year to get this done.
The good news? Scaling up is easy now. We'll drop other video training packs into InterAction in the future as we learn what works.
Back to your Strategic Partnerships.
Here's what you can think about.
What people or organizations call on the same people you do but help in complementary ways?
Who has a stellar reputation that you'd be proud to partner with?
How can you reach out to them to explore a partnership?
Our partnership with InterAction started with Scott Winter asking a question one day:
What could we do together to help our mutual clients?
A simple statement.
In a hotel lobby.
And now we'll help 100s of thousands of InterAction users.
Think BIG, Start Small, Scale Up.
Big partnerships start with one question to one person.
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