Mo asks Dorie Clark: How can we use The Long Game to grow our book of business and create more opportunities?

• One of the things that frustrates a lot of people with big goals is that the goal seems so unattainable in the moment.
• 20% Time is a concept that a number of companies use to make it easier to achieve those larger, more long term goals. Business development professionals can use a similar concept within their own careers and pursue ideas that are interesting and have potential.
• You can accomplish almost anything, the key variable is the runway. Planning methodically to achieve your goal can make incredible things happen.
• You don’t have to make a leap of faith, if you have an audacious goal and give yourself enough runway while devoting small amounts of time to it consistently, there is very little risk involved.
• 20% Time is a way to achieve big goals in a way that derisks the proposition. Your 20% Time can take a number of forms from networking, to creating a podcast, to crafting a compelling keynote speech, and more.
• If you want to build a business development process that works it’s going to take time and you have to dedicate the time to make it happen.

Mentioned in this Episode:

dorieclark.com/toolkit