How to Own Your Pricing, Even if It’s Expensive

This week we have been talking all about money. In this episode of Real Relationships Real Revenue, we are talking about the idea that what costs more is worth more. We have all heard the saying “you get what you pay for.” In general, what costs more is more desirable, and this is important to keep in mind when you consider your pricing.

Topics We Cover in This Episode:

  • What to think about if you are more expensive
  • Why people want you more if you own your pricing
  • Why it’s a vote of confidence when people think you’re expensive

If you own your pricing and talk about it calmly, people will want you more. Do you want a car that is cheaper or more expensive? The mental heuristic is what costs more is more desirable. So don’t doubt yourself if you’re more expensive.

Own your pricing. Get aligned. If you share how great you are and you have high pricing, it all makes sense. It is a wonderful compliment when someone says that you are expensive. That is actually a vote of confidence.

Conley’s research on this topic is extremely interesting and I highly recommend you read it if you want to dig in deeper.

Resources Mentioned: Check out Conley’s research on pricing

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