Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect in a formal process is limited, the science is still sound. Here are the things we will be talking about to explain the IKEA effect in formal processes: 1. The mindset shift needed when using the IKEA effect
2. The importance of engaging the IKEA effect as much as you can
3. Tips for co-creation within the formal process
Do not compare formal processes against informal processes and just say “I can’t do it because I can't do what I can do over here.” That's the wrong comparison. Only compare yourself against your competition. The key is to find out how you can engage the IKEA effect in those formal processes more than your competitors are.
When you take the time to brainstorm all of the ways you can use the IKEA effect during these processes, that’s where you will unlock the winning strategies. You're really smart. You're going to come up with the best solutions, but so is your competition. A bigger differentiator is how you engage in the process rather than the proposal you write.
Mentioned in this episode:
Check out my conversation with Brent Atkins: