Cyril Peupion on Impact – Time To Get Great At Business Development

Mo asks Cyril Peupion: When was the moment you realized that growth was great?

  • Cyril started his own business with a partner after completing his MBA so he had an interest in business development right from the beginning.
  • With time, he realized how much he had to learn about sales and relationship building.
  • Impact is a keyword in how Cyril views the world. If he had only one principle piece of advice to give to people, it would be to prioritize your calendar according to impact.
  • Cyril tells the story of a client he was working with and the impact on their life the work had. As great as getting to inbox zero and having an organized and neat work environment, being able to sleep at night and actually turn off her mind was completely life-changing.
  • When you have something as powerful and impactful on people’s lives, business development becomes easy and natural. Cyril considers his business to be in service to his clients.
  • When you change your way of working it changes your life, which is why Cyril doesn’t view his work as business development. Instead, he sees it as bringing his service to the people that need it.
  • When it comes to prioritizing for impact, you have to start with a mind shift. High performers don’t look at when things are due, they look at the impact of the things they need to do first.
  • Think quarterly, plan weekly, and act daily. Thinking quarterly is one of the most effective time frames to think about work while incorporating your long-term vision. Planning each week is an important tempo for progressing your top two or three priorities. A crisis will arrive eventually, but you need to run your tasks through the four-word framework of What Impact Long-Term.



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